There is no doubt about it, that Star Wars products sell like hot cakes. With the release of the new Star Wars movies, Star Wars is once again on top of the box office food chain.
With the latest Trailer of “The Last Jedi” releasing, you can bet that their will be a whole new line of Star Wars stickers and other Star Wars merchandise like toys and clothes.
The brand as a whole, so Star Wars, is set to generate a $3 billion to $5 billion in sticker sales, toy sales, and every other thing they sell. This will be challenging and probably beating the also popular “Cars” franchise.
Star Wars stickers and toys are expected to generate $1 billion of that money. Which will be a huge hit for some brands and suppliers.
Toy stores like Toys R Us, dedicate sections and prime real estate in their stores to accommodate this growing franchise. The Toys R Us execs say, if the movie does well, the stickers and toys will sell well too.
Disney, the branding and merchandising giant is behind this awesome business plan. Disney bought out Lucasfilms back in 2012 for $4 billion. Since the purchase, Disney used their creative minds to generate massive dollars in movie theaters and in stores.
Disney has said, to have brought on a better marketing team, so that they can easily convert watchers into buyers. For example, with the release of “The Force Awakens” merchandise was created, to market towards women and girls, due to the fact the main protagonist in the movie, is Rey, a female lead.
Disney has also brought on foreign companies in, Japan, Brazil and other countries to make toys specific for their own residing countries, to target them more specifically.
The experts are saying Disney, isn’t sparing any penny on this franchise and plans on squeezing every last dollar from the Star Wars name.
The great thing about Star Wars is it appeals to such a broad market and audience. Its not your typical franchise where it only reaches a set group of people. Since the franchise is such a long running one, their are avid collectors of anything Star Wars, which help the long term sales, and then their are the kids who are now getting introduced to it, which helps the sales when everything is fresh and hot.
Stickers, toilet covers, plates, pretty much everything has been made to accommodate this out of this world brand.
Lets see what the future holds for the new movies and the new merchandise it will bring, we bet $1 billion everything will sell.